About Us: Executive Team

With more than 200 years experience in our phone room and client services department, we work to simplify the process so our clients can concentrate on other things.

Marisa Pope, PRC President

Marisa Pope has been in the marketing research profession for 30 years and has experience in both qualitative and quantitative research methodologies. She has a strong background in advertising, promotion and operational efficiencies, and has been an active member of the Marketing Research Association for most of her career.

Using her innate perception, exceptional leadership, and instinctive ability to assemble exceptional teams, Marisa has built a family of companies that provide the finest data collection services in the country. Marisa is an accomplished public speaker and has been instrumental in the development of several educational seminars for both the Chapter and National associations of the MRA.

Her passion for the industry and drive for success keep her focused on efficiency and finding ways to offer clients more than they expect and these attributes are reflected in her companies’ technology, facility designs and client relationships.

An accomplished public speaker, Marisa has always stayed involved in the industry, initially serving the Atlanta/SE Chapter Board as President, and ultimately chairing the Education Work Group for the National MRA during her six years on that Board. The recipient of the National MRA's prestigious Shining Star Award in 2006, Marisa was also awarded the Distinguished Service Award in 2010 . She also serves on the Program Committee for the Pharmaceutical Marketing Research Group and belongs to the AMA, ESOMAR, PBIRG, CASRO and many other industry associations and groups.

Melisa Gipson, PRC, Executive Vice President

With over 20 years of market research experience with Jackson, Melisa has worked in several capacities with us over the years. She began her career as a Mall Interviewer and now currently serves as our EVP. She oversees our Quality Control department as well as our Client Services teams at our Perimeter and Midtown offices. In addition, she handles most new project estimates, business development and oversees invoicing. She is an active member of the National MRA and is the current president of the Atlanta/SE chapter. She also is a member of PRMG, ESOMAR and the AMA. Melisa's passion for the industry and exceptional customer service is evident in the work she produces. She loves helping our clients find a solution to their challenges, and nothing makes her day more than knowing she's helping a client fulfill their objectives.

Melisa lives in Gainesville, GA with her husband, Ryan, and their children, Jacob and Emma. She loves spending her free time at her children's sporting events, crafting, or in the sun.

Kelly Gray, Research Director

A Rhode Island native, Kelly obtained her bachelor's degree in Hospitality Sales and Meeting Management from Johnson and Wales University in Providence, RI, where she graduated cum laude. Prior to her relocation to Georgia she was a restaurant supervisor for a hotel in Providence, RI and later a sales coordinator for a five-star hotel in Boston, MA.

Kelly moved into the Client Services Director role in 2010 and began assisting with project estimates later that year. She exhibits a strong drive, excellent communication skills, attention to detail, an upbeat attitude and the ability to find innovative solutions to challenging issues.

Kelly was promoted to Research Director in the summer of 2012. She currently oversees Call Center and Data Processing.

Kelly enjoys reading, cooking and baking, spending time with her husband, talking to her family in New England and spending quality time with her close friends.