What is Marketing Research?
Marketing research is a method of gathering information and
opinions from consumers, business, and medical professionals
(like yourself) and then providing that input to manufacturers
and service providers - allowing them to develop or improve existing
products to better suit your needs.
All activities are strictly for research purposes and sales
are never involved with legitimate research companies like Jackson
We have been providing companies like Coca Cola, IBM, Home Depot
and other firms with this service since 1957 and our participants
are carefully selected from among over 100,000 who have signed
up to be contacted by us when enough of their housed information
matches our clients' criteria.
There are several professional associations related to marketing
research and we are active members of the following:
Marketing Research Association: governs, educates, and oversees
the entire profession.
Council for Marketing and Opinion Research (established to protect
the value that marketing research represents to the public and
We contact most of our participants by telephone and ask them
a series of questions to ensure they meet the general criteria
for a specific project. Occasionally, we may use email to contact
our participants, but only with their prior permission to do
Marketing research firms, such as Jackson
Associates, provide the link between consumers and business
people to large corporations responsible for products used
each and every day. We allow the "little
guy" to make his opinion known and potentially, change his
very world by doing so.
We invite you to become a member of our database as either consumers,
business, or medical professional and welcome your inclusion
into the world of marketing and opinion research. Please call
or write to us and we will send you the forms you need to fill
out and return to us so that you may participate.