What We Do Best
We build relationships. With each other, with our clients, with the public. Because we serve both clients and respondents, we are relationships masters.
We collect information. We collect it about our respondents and use it to to find the exact people our client needs. We collect it about our clients and use it to make sure we understand their objectives. And we collect it about our guests so we can be sure their stay with us is exceptional.
We serve others. We don't just serve clients, although that keeps us pretty busy. We also serve our communities through fundraisers, hosting events, charitable contriubtions and staying involved.
Database Segmentation Strategies
By pre-segmenting our local and national database respondents into “state of being” sectors, we can recruit specific segments or a cross-section of segments
to target those respondents most influential in the decision-making process.
We also capture behavioral and psychographic profile information to assist in more sophisticated segmentation studies. Specific sub-segments include:
- Opinion Leaders
- LOHAS
- New and Expectant Moms
- Caregivers and Sufferers
Design and Consulting Services
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Although our focus facilities in Atlanta and Boston are at the core of our business, we know clients today need a place
they can go where they can get more than just one facet of research.
To help those clients who want a “one-stop” solution, we have partnered
with a local consulting and design firm, AnswerQuest, to offer full service research design, consulting and analysis.
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