Leadership Team
With more than 200 years experience in our phone room and client services department, we work to simplify the process so our clients can concentrate on other things.
Marisa Pope Owner, and CEO
Marisa Pope has been in the marketing research profession for 30 years and has experience in both qualitative and quantitative research methodologies. She has a strong background in advertising, promotion and operational efficiencies, and has been an active member of the Marketing Research Association for most of her career.
Using her innate perception, exceptional leadership, and instinctive ability to assemble exceptional teams, Marisa has built a family of companies that provide the finest data collection services in the country. Marisa is an accomplished public speaker and has been instrumental in the development of several educational seminars for both the Chapter and National associations of the Insights Association.
Her passion for the industry and drive for success keep her focused on efficiency and finding ways to offer clients more than they expect and these attributes are reflected in her companies’ technology, facility designs and client relationships.
An accomplished public speaker, Marisa has always stayed involved in the industry, initially serving the Atlanta/SE Chapter Board as President, and ultimately chairing the Education Work Group for the National Insights Association during her six years on that Board. The recipient of the National Insights Association's prestigious Shining Star Award in 2006, Marisa was also awarded the Distinguished Service Award in 2010 . She also serves on the Program Committee for the Pharmaceutical Marketing Research Group and belongs to the AMA, ESOMAR, PBIRG, CASRO and many other industry associations and groups.
Melisa Gipson President
With more than 30 years of market research experience at Jackson Associates, Melisa has served in a variety of roles throughout her career. Now as President of Jackson Associates, she oversees operations for the Qualitative Division, manages client relationships, and leads new business development efforts. An active member of the research community, Melisa is a past President of the Insights Association’s Atlanta/Southeast Chapter and is also involved with Intellus and the American Marketing Association (AMA). Her passion for the industry and dedication to exceptional client service are evident in everything she does. Melisa thrives on helping clients find creative solutions to their research challenges and takes great pride in contributing to their success. She lives in Gainesville, Georgia with her husband, Ryan, and is enjoying this new “empty nest” chapter of life.
