Frequently Asked Questions

Click on a question below for immediate access to its response.

For any questions not answered here, please contact us.

1. Who is Jackson Associates?

Jackson Associates is a local marketing research company that has been in business for over 50 years. We are a member of national and local chapters of the American Marketing Association and the Marketing Research Association. We do all types of interviewing - from stopping people in shopping malls to get their opinion about a new movie to interviewing top executives in Fortune 500 companies about the stock market, from doing telephone surveys about commercials to interviewing doctors about new medical procedures.

2. What is Marketing Research?

Marketing Research is the main way that you, the consumer, have of telling businesses what you like about products and services. There is never any selling involved in market research. Everything you say is remains anonymous.

3. Why did you contact me?

There are any number of ways we may have gotten your contact information. You may have filled out a form and sent it to us or signed up online. Our client may have sent us a list of people they wanted us to contact.

4. Why should I participate in the study?

A small number of people are invited to participate in research studies. You have been chosen because you fit certain criteria, so your answers represent a large segment of the population.

5. What happens during the survey?

That depends on the type of study you are attending.

At a FOCUS GROUP you will meet with 8-10 other people to discuss a product, service, or idea that is of interest to all of you. There will be a moderator to lead the discussion, and we are sure you will find this an interesting and fun experience. Naturally, you are always compensated for your time.

At an INTERVIEW there will be you and an interviewer who will ask you questions. There are no right or wrong answers to these questions - just your opinion. You may see an ad for a product, an idea for a new product or service, or be asked to taste or test a new product. M

6. Why do you ask personal questions?

Like your age or income? It's because we must have representation in our surveys of certain demographic segments of the population. For more information about personal information, please refer to our Privacy Policy.

7. Will I be called after the study?

We realize you feel you have given us enough time and answered enough questions, so every effort is made not to call you back about a survey you have already done. There are exceptions, however. You may have agreed to take home a product to try and we will call you for your reactions to it. You will know this before you agree to take the product. The interviewer may have skipped a question or marked an answer incorrectly and we need the missing information. Our clients occasionally call respondents as a follow-up and a quality assurance measure, to ensure that we have completed the project properly and according to their specifications.

Your name, phone number and address are confidential and are never "sold" to companies that compile mailing lists or sales prospects. If you ever have any questions or comments about a follow up call you receive, please call our office.

8. How often can I participate?

Most of our clients require we not interview the same people very often. There is usually a minimum of six months between the times you can participate.

9. Who are some of your clients?

Jackson Associates can never identify the client on a particular study, although it may become obvious during the survey. We do conduct work for local and national companies.

Companies for whom we've conducted research include:

20th Century Fox - ACOG - American Airlines - American Express - American Greetings - Arbys - AT&T - Atlanta Braves - Atlanta Gas Light - Bank of America - BellSouth - Campbells - Cartoon Network - Charles Schwab - Chick Fil-A - Chrysler - Coca-Cola - Columbia Pictures - Delta - Disney - Dominos Pizza - Federal Express - Fisher-Price - FOX Broadcasting - Frito-Lay - General Electric - General Motors - Georgia Pacific - Georgia State University - Hallmark - Hanes - Hewlett-Packard - The Home Depot - Honda - Honey Baked Ham - Hormel - IBM - J. C. Penney - Jaguar - Keebler - Kimberly Clark - Kodak - Lexmark - Lowes - Major League Baseball - Marriott - MasterCard - Maybelline - Mazda - Merrill Lynch - MGM / UA - Microsoft - Miller Brewing - NationsBank - Nissan - Paramount - PepsiCo - Philips - Procter & Gamble - Radio Shack - Ruby Tuesdays - Saturn - Southern Company - Subaru - SunTrust - Toyota - Turner Broadcasting - Tyson - Universal Pictures - UPS - Verizon Wireless - Volvo - Wal-Mart - Warner Brothers - Whirlpool - Wolf Camera - WFSH 104.7 - WKLS 96.1 - WPCH 94.9 - Xerox